What SEOs Expect From Their Clients
On-line Weight Watchers Diet Helper For Personal Digital Assistants (PDAs) And Mobile Phones
At the beginning of December, WeightWatchers.com announced the release of an application for Personal Digital Assistants (PDAs) and PDA mobile .....
I've seen a lot of articles around lately about how to pick andAt the beginning of December, WeightWatchers.com announced the release of an application for Personal Digital Assistants (PDAs) and PDA mobile .....
choose a search engine optimization company. That's fine and
dandy, but it often works the other way around in this industry.
The most successful SEOs pick and choose their own clients. Good
SEOs can spot a tire kicker from a mile off and I know of a few
Determining The Value Of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing .....
SEOs that quickly "fire" clients that give them too much grief.Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing .....
Why? Because they can. Their reputation is widely known and they
are constantly in demand. Many of them are too busy to spend
time haggling over price or technique and why should they? Their
reputation is rock solid, their results outstanding, the ROI for
their work impressive. Companies are lining up to pay for their
expertise and to benefit from the amazing income generation
potential that a well-executed search engine optimization
campaign can bring. To quote one of the best:
"I choose clients who choose me" - Jill Whalen, HighRankings.com
So how do you recognize top performing SEOs? Most will be
regular contributers to popular webmaster or search engine
forums and many will have their own newsletter or web log
keeping people up to date with the latest developments in the
search industry. Some write regular articles about the search
engines and have them published in popular search engine portals
and resource sites such as Search Engine Guide, Search Engine
Watch, Pandia and SEO Today. Or perhaps you've seen their
articles syndicated on news channels like Moreover, ClickZ or
ZDNet.
Of course some of them are so busy, they don't have time to
write articles. But if they have a good reputation, chances are
people are talking about them. Of course the opposite is also
true. Want to know more about their reputation in the industry?
Conduct a search for their name in the search engine of your
choice. I don't mean the name of their company either - I mean
the name of the actual person who would be responsible for the
For Second Weddings Only - Eight Useful Tips
Wedding Planning? Prevent favorite guests comparing your second
wedding, to the first. It isn't .....
optimization of your site. If you find lots of positiveWedding Planning? Prevent favorite guests comparing your second
wedding, to the first. It isn't .....
references, they're a keeper. Finding negative discussions or
comments? Better think twice. Can't find them at all? Then they
probably aren't worth talking about.
Once you've located a top performing SEO, don't expect to call
the shots. Search engine optimizers have certain expectations of
their clients. Let me run through a few of them. To keep your
SEO happy:
1. Don't automatically expect a guarantee - Not all SEOs offer
them. Not because they aren't good at what they do, but because
offering a guarantee can give the false impression that SEOs
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, .....
have full control over search engine rankings when in fact onlyI seem to have created quite a stir, on a particular SEO forum recently. In fact, .....
the engine has this. Also, while many top SEOs will offer a
satisfaction guarantee, many others don't believe a guarantee is
necessary because of their public track record of results and
because they feel a client should trust them fully before
signing on rather than relying on some piece of paper to protect
them.
2. Don't choose by price - The most expensive SEOs aren't
necessarily the best. By the same token, don't make the mistake
of thinking SEO is not worth much. Search engine marketing is
not an "add on" or a short term ad campaign - it is a
continuously evolving marketing channel that can bring upwards
of 50 percent of your total site traffic if done correctly.
Therefore you should allocate a good portion of your marketing
budget towards it each year.
3. Don't assume an SEO isn't good because their own site isn't
ranking highly - Remember the old adage that plumbers taps
always leak? Some SEOs are so busy helping clients that they
don't have time to optimize their own sites. Also, as you would
imagine, competition for rankings in the SEO industry is fierce.
Mens Diamond Rings The Ultimate Wedding Ring For The Modern Man
Mens diamond rings are becoming more and more popular with the modern man. As more .....
Just because an SEO isn't ranking highly for all SEO relatedMens diamond rings are becoming more and more popular with the modern man. As more .....
terms does not mean they aren't good at what they do - maybe
they don't have the time or inclination to compete with their
peers. For proof of results, look to their client site rankings
and references.
4. Don't question the SEO process after it has begun - It should
all be outlined in the initial proposal, but a SEO worth his/her
salt will make actual changes to your site. They will change the
visible text and/or design. They will probably get rid of that
pretty Flash image or graphic from your home page. They might
change your graphic navigation menu into a bland looking text
menu. But remember they are doing this for a very good reason -
to ensure your site is as search engine compatible as possible.
Listen, learn and trust them - they're experts at this stuff.
5. Don't expect high rankings overnight - It really yanks my
chain when clients call me up a week after their site has been
submitted wanting to know why they're not ranking highly yet!
All good things take time and it can take up to 3 or 4 months
for the search engines and directories to index your optimized
content and re-rank your site accordingly. That said, you should
notice an improvement on some of the faster engines within 2 or
3 weeks.
>> 6. Don't assume traffic is the goal - While your new SEO
campaign might generate high traffic levels, your site needs to
encourage all these visitors to stay, browse, join and/or buy
from you. This means you need to ensure your site is looking its
very best, your navigation structure is intuitive, the copy is
enticing and convincing and the interactive features of your
site (such as catalogs and shopping cart facilities) are working
and easy to use. Not all of these items are the responsibility
of the SEO.
7. Don't assume the campaign ends with submission - Web sites
are not static, they are not like a brochure that is printed and
distributed. They should be thought of as organic - always
growing and changing upon visitor demand. Are your site visitors
finding your site via search queries for information on a
Wedding Day Hair Styles - A Top Ten Checklist
The big day is fast approaching, and the energy of the
moment sweeps you up. But does it carry your hair along
too? Use .....
particular product? Why not expand your web site to accommodateThe big day is fast approaching, and the energy of the
moment sweeps you up. But does it carry your hair along
too? Use .....
this demand? You should always be analyzing your log files or
visitor statistics to see how people found your site, what pages
they like best, what keywords they used to find you, how long
they stayed and what they did while visiting. Use this
information to grow your site and work with your SEO to expand
your search engine focus.
8. Don't undo all their good work - Speaking from experience,
there is NOTHING more frustrating than a client who makes
significant changes to their optimized pages without telling
you. I've heard horror stories from other SEOs about clients
that agree to everything, let their site be optimized and
re-launched and then completely remove the carefully optimized
body text or META tags a week later - aarrggh! I won't mention
the client of mine who decided to shut down their site for
Christmas, removing all pages and optimized content without
realizing the impact this would have on their rankings. Search
engines are constantly refreshing and indexing your site
content. Just because your site is ranking well this month,
doesn't mean it will rank that way forever. If you change your
site significantly, your SEO's hard work and all your high
rankings could be down the drain.
Copyright 2003 by Kalena Jordan. All rights reserved under
U.S. and international law.
About the author:
Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the
first search engine optimization experts in Australasia and is
well known and respected in her field. For more of her articles
on search engine ranking and online marketing, please visit High
Chocolate Wedding Favors
Providing chocolate as a wedding favor has been a time honored tradition for many centuries. The practice of distributing .....
Search Engine Ranking.Providing chocolate as a wedding favor has been a time honored tradition for many centuries. The practice of distributing .....