On-line Weight Watchers Diet Helper for Personal Digital Assistants (PDAs) and Mobile Phones
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This makes the diet easier to follow by offering :
The possibility of following your weight watch more closely, and of keeping permanent track of your eating
A points calculator and tracker. The WeightWatchers diet is based on calculating the points of foods according to a specific formula. This facility provides a ready, helpful tool. It also tracks the points allowance, daily or weekly, helping you to stay within limits
The application includes a vast database such as 25,000 food choices, restaurants and groceries
An application which updates your web account every time you enter data or calculate.
The application has already gained huge popularity. Over 400,000 buyers have downloaded the application from a popular Web site selling cell-phone applications.
As the popularity of low-carb diets has lost ground throughout 2004 and sales have dropped, the company behind the Atkins Diet is planning to launch a similar product for mobile phones and handheld computers on the market.
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The application is a further step within the firm's marketing policy of finding new market segments for the product -- the Atkins diet -- by diversifying the means of popularizing it. In this way it also diversifies the target audience.
An Atkins diet DVD was put on the market and sold during the 2004-2005 holiday season.
Laura Ciocan writes for http://www.dietsindex.com where you can find more information about the most popular diets and diet aids.
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