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Internet Marketing and A 50th Wedding Anniversary

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So what do these two things have in common? On the surface, not

much. If your objective is to have a long and successful career

with an online business, then sustaining business success is

much the same as sustaining a long and successful marriage.



Recently I attended the 50th wedding anniversary of my parents.

As I listened to them answer questions about their life and

marriage, and how they succeeded, I could see similar traits or

characteristics with an online business.



I've been married for 25 years and while I'm not perfect, I've

learned a thing or two through my own mistakes. :-)



Here are the common characteristics.



1) Listening - In marriage you have to listen and understand

each other's wants and desires. In business you have to listen

and understand the customer's wants and desires.



2) Trust - Customers will buy from you again and again if they

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trust that you have their best interests in mind. In marriage,

trust is an essential element to make a marriage successful.



3) Communication - The root cause for most problems generally

comes down to poor communication. In business if you don't

communicate the benefits of your product you won't make many

sales. In marriage if you don't communicate your feelings and

let your partner know what is going on inside of your head, the

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benefit of your partnership will dissolve.



4) Partnership - How successful can you be in business by

yourself? Don't you need successful partners to help you through

any number of business issues to meet your objectives and goals?

A partner could be your web designer, accountant, lawyer, copy

writer, business partner, etc. In marriage, partnership is the

foundation of two people working together towards a common

lifetime goal.



5) Commitment - Want to be a success in business? You have to be

committed and passionate in what you are doing. Want to be

successful in your marriage? You need to be committed and

passionate with each other.



6) New Offerings - In business you must look for new products or

services to keep your business moving forward. In marriage you

must look for new ways to keep the relationship fresh and

interesting.



7) Hard Work - Both marriage and business require long hours,

constant attention, and dedication. To be a success, and to

sustain success, you must work at it all of the time.



If you factor these characteristics into your online business,

you'll go a long way to having a successful and profitable

online business.



About the author:

Rick Adams is the author of "Costly Online Blunders and How to

Avoid Them: Confessions of Top Internet Marketers."

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made by top Internet marketers! Sign up for Rick's weekly

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Magnificent! Internet marketing with a sense of humor.

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